Dental Website Design
Does Your Website Attract New Patients? Does It Position You and Your Practice As The Problem Solving Dentist In Your Area?
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Our Web Design Philosophy
Our philosophy on dental website design is totally different than most other companies you may find. This difference has made our dental websites some of the most effective on the web. Not only do they attract great search engine rankings and traffic, but they convert at a very high rate.
Our dental clients would have to spend thousands of dollars on paid advertising to get the same traffic their site gets from having good rankings and high-converting content.
Why Is This?
We Don’t Build The Site For Dentists. We Build It For The Potential Patient.
When someone is looking for a new dentist, it is generally because they have a particular problem that needs to be solved and your site needs content that shows you can solve those problems.
Here are the categories of problems people are actually searching for your site needs to cover:
- Dental Pain (the number one reason people search for a dentist yet 98% of all dental sites don’t have any content that deals with dental pain.)
- Options for a whiter smile
- They have decay or think they have a cavity
- They are looking for options for fixing broken, chipped or cracked teeth
- Options for fixing crooked teeth
- Repairing teeth with gaps
- Replacing missing teeth
- Redness and pain in the gums
Your service areas are the options you offer to fix these problems and most dentist assume that visitors know which of those services will fix their problem. As you well know, there are several options for fixing the problems each of these categories represent.
Most visitors land on a site and become confused as to where to go to find the answers they are looking for. The result is they leave and look else where.
Your Website Should Position You Through Problem Solving Content
The competition in the dental marketing has grown tremendously and there seems to be a new office opening on every corner. That means you need to differentiate yourself and do what other offices don’t do. This is done with correct positioning and your website content is that tool.
A content and conversion centered website will help you dominate your local market.
Most dental websites are thin on content and high on stock photography. Don’t get us wrong, your site does need to be pleasing to the eye but it needs to be even more informative.
What Content Does Your Site Need To Have
- 18 Questions you need to answer on oral pain
- There are 7 topics on dental pain that people ask about
- 10 Questions on root canals you need to answer
- 10 Questions you should answer on pain and extractions
- 29 Questions you need to answer on teeth whitening
- 22 Questions you need to answer on crooked teeth
- 27 Questions you need to answer on Dental Implants
- 20 Questions you need to answer on Crowns
- 21 Questions you need to answer on Veneers
- 14 Questions you need to answer on full mouth reconstruction
- 25 Questions that need to be answered on Invisalign
And so much more …
Just what we have listed above is more content than the average dental website will ever have on it. Answering these questions and filling your site with helpful, useful and informative content will make you the expert and go to doctor in your area.
Have A Website That Gets Found For Things People Actually Search For Online
Many times we here doctors say something like, “I want to be number one for dentist in ________(their city).” They spend time searching that term on Google trying to see where they rank. Most doctors looking for “Dentist in Dallas Texas” are dentist in Dallas trying to see where they come up in search. Yes, some people do search those terms, but people who are ready to spend money at the dentist rarely type those types of terms in.
Here are some actual searched out phrases centered around gum disease. Look at them and then see if your website has any of this content on it.
- Is gum disease hereditary?
- Is gum disease permanent?
- Is treating gum disease covered by insurance?
- Can gingivitis be cured?
- What are they symptoms of gum disease?
- How can I reverse gum disease?
- Is gum disease contagious?
- Can a waterpik help with gum disease?
- Can drinking alcohol cause gum disease?
- Will a good mouthwash help with my gum disease?
- 30 more other questions and topics in addition to these.
Imagine having a website with content on it that people are actually looking for. A dental website that solves problems, educates and informs potential patients. A lead generating machine because you answered their questions.
The Most Important Aspect Of The Dental Website Design and Process
In addition to having the most awesome content driven site around, you must also have a site that has an exceptional mobile experience. This is called mobile responsive dental web design.
A mobile responsive website allows the visitor to have full access to your entire website in a mobile friendly way. Since more than 70% of a sites visits are from a phone, making sure the mobile experience is exceptional is a priority.
That’s why way make sure that each of our dental websites can be viewed and navigated easily from a phone or a tablet.
Additional Features of a Successful Dental Website
TurnKey Dental Marketing websites also offer additional features that are important to your site and it’s performance. These include:
- Quality hosting on reliable servers
- A site optimized for speed and fast loading times
- Your site on a Content Delivery Network
- SSL (Secure Socket Layer) An essential Google ranking factor
- Regular Updates and Maintenance
- Social Media Integration
If you are looking for a dental website that actually works and attracts new patients, then give us a call today. We would love to speak with you about your desires, goals and what is important to you and your practice.
