Nothing says it like video. In addition to the photography, you need to get a video testimonial about their experience but especially about the way the feel since they have gotten their new dental work. This is why it is recommended that you develop a set of questions for those willing to give testimonials. These questions should include things like:
- How did you feel when you saw your new smile for the first time?
- Do you think your new smile will give you added confidence?
- Was the process simple and easy?
- What would you tell others looking to get this done?
Ask them questions that you know you are going to get a positive response on.
You maybe thinking that this is all simple and understood. The fact is that 98% of dental offices are not using any of this to sell more cosmetic cases and build their marketing platform for those types of cases.
You need to remember that you are looking to create an experience for your patients like no other. People buy experiences and outcomes so give them a world class one.
