Putting Your Dental Sleep Medicine Practice On The Map
One of thing we are passionate about is Dental Sleep Medicine and Oral Appliance Therapy.
Ten years ago, we started helping another marketing company who had a dentist who provided Oral Appliance Therapy. They came to us to help them get this dentist noticed using the internet.
We sat down, drafted a one page website and used a paid traffic campaign to drive traffic to that page. The result was awesome and we helped that doctor get many more new patients.
Fast forward, we are still helping doctors get more patients for the dental sleep part of their practice and we are experts in the marketing of Oral Appliance Therapy.
What’s The Process
To get more sleep apnea patients in the door of your practice, you have to provide those patients with expert content that speaks to the various challenges they may be facing.
- Cannot wear the CPAP
- Daytime sleepiness affecting their work or driving ability
- Headaches, high blood pressure, diabetes or other uncontrollable health conditions.
- Obesity
- Having to sleep in another room due to snoring
- The embarrassment that snoring causes in particular women
- Traveling with a CPAP versus the oral appliance
- The effects of sleep apnea on some vocations
- And more…
That also means you have to speak to each patient at each level of their experience. Here is what that means:
- Providing content that gets their attention and awakens them to the fact they may have sleep apnea.
- Content on what to do if you think you may have sleep apnea
- Content on how to get tested if you think you have sleep apnea
- What to do if you have been prescribed the CPAP and cannot wear it for one reason or another
Providing educational content to potential patients positions you as the go to dentist in your area for help with treating sleep apnea.
Our Secret Tool
One of the tools we have in helping you market your dental sleep practice is a simple book we have written that is able to be rebranded to each dentist.
We essentially make you the author of the book and promote you as the author in your area.
The book can be edited to add chapters and other information that is specific to you and your office.
You can see a copy of this book on amazon here.
How Is The Book Used
You can make this book a free digital download on your website or lead generation page. You can also have it printed with your own cover and bio on the book.
When someone calls your practice about sleep apnea treatment, you can then offer to send them a free copy of the book to help them better understand Oral Appliance Therapy. You capture the name, address and phone number of that lead when getting information to mail the book.
The physically printed version of the book is a very powerful positioning tool as authors are immediately perceived as experts in their field. Patients tend to choose doctors who educate them the most and answer any questions they may have before raising an objection.
Social Media Marketing For Oral Appliance Therapy
Social media has become a significant tool in driving traffic for your sleep practice to your website or your lead generation pages.
To see an example of one of our high converting lead generation pages, go here.
Targeting on social media is very specific and low cost compared to other types of paid advertising.
We have proven campaigns that produce phone calls to your office and new patients in your chairs.
There are multiple marketing methods for social media including live video streaming to help put you first and foremost in the minds of your perspective audience.
Marketing your sleep practice on social media can be tricky. You have to be careful of your wording and the images you use. We have already navigated these waters and taken the guess work out of it.
We Can Make Growing Your Dental Sleep Practice Easier
TurnKey Dental Marketing has 10 years experience in helping practices just like yours grow in the area of dental sleep medicine.
We are educated on the subject of sleep apnea and we have also written large amounts of content on the subject as well as produced video.
If you are ready to start growing your dental sleep practice to new levels, then call us right now at 337-446-2765.
Let’s start a conversation.
