We live in an experiential world and people tend to identify with the experiences of others.  Reality television, whether you like it or hate it, has changed the way we view things and relate to people.  It has let us into the lives of people we dream about becoming or being like.  It has altered […]

Nothing says it like video.  In addition to the photography, you need to get a video testimonial about their experience but especially about the way the feel since they have gotten their new dental work.  This is why it is recommended that you develop a set of questions for those willing to give testimonials.  These

I Have A Pretty Website, But No New Patients We cannot tell you how many times we have heard this.  We talked to a doctor who spent several thousand dollars on a new website, but no new patients are calling from it. So, let’s explore this subject further and better understand why this might be

NEW PATIENTS … That’s the goal, isn’t it.  Getting more of the kinds of new patients you want. Every dental office needs new patients to grow and thrive. Let’s face it: Competition in any market is growing at an astounding rate. That’s not to mention the number of chain practices popping up on every corner, offering